Improving people's awareness

This is a possible script. For my part, it is important that the message is simple and relates to a fact that most people accept - that reducing car use is an acceptable way to reduce greenhouse gasses. The same needs to be said for vegetarian, so it is eqivalent:

[Vision: person walking around the home, installing an energy-efficient light bulb]
Voice: We all know that reducing energy consumption can reduce greenhouse gasses.

[Vision: an SUV in the driveway, which morphs into a smaller car (prefer a Prius)]
Voice: and, of course, we all know that reducing our fuel consumption is also good for reducing greenhouse gasses.

[Vision: blank white screen]
Voice: but did you also know, that livestock in Australia produces nearly as much as greenhouse gasses as all of our road transport?

[Vision: balloon representing transport emissions (text "71.056Mt CO2-e"), and inflating balloon for livestock (text "63.7Mt CO2-e") which is 90% the size of the transport balloon. Text below states source of information is from "National Inventory Report 2005 (Revised) – Volume 1The Australian Government Submission to the UN Framework Convention on Climate Change February 2008"]

[Vision: view of steak, and pan back to show an animation of 16,000 1 litre bottles of water]
Voice:Also, livestock uses a lot of water. Each steak needed 16,000 litres of water to produce. A salad takes only 300 litres.

Voice: A vegetarian diet (or reducing meat consumption or having a non-livestock based diet), you can reduce greenhouse gasses as much as can be done by completely removing transport. In summary, it:

• Reduces greenhouse gasses (better than a hybrid car);
• Cheap (saves $$$);
• Improves health;
• Reduced Water consumption; and
• Shows that you are compassionate.

[Vision: Be Green Go Veg, written with fruit and vegetables]Voice: For the sake of our world; Go Veg, Be Green